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Canada

Experiential Marketing, Activations & Sponsorships

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Here’s a look at some steal-worthy ideas we spotted in December 2024.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

Event Production & Fabrication

From Blank Space to Event Space: See Inside This Massive Taylor Swift Fan Experience in Toronto

During the singer’s current six-show run in the city, fans are gathering at Toronto's Version: Taylgate '24 to celebrate—and trade friendship bracelets, of course—with fellow Swifties.

“It was vital that we put on an event for those with and without tickets, and for that reason, we had to secure a huge and versatile space within a stone’s throw of the concert venue at the Rogers Centre,” Goldstein explained about the decision to hold the event in the Metro Toronto Convention Centre.

Experiential Marketing, Activations & Sponsorships

35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More

Here’s a look at some steal-worthy ideas we spotted in October 2024.

Origins' Youthtopia Activation

Montréal Makes It More

From venues to menus, everything here has a little something extra.

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8 Convention Centers with Art Gallery-Worthy Vibes

From British Columbia to Miami, we highlight standout art collections from convention centers throughout North America.

Moscone Center | San Francisco

How a Breakout Session at ASAE Turned Into a Border Crossing to Canada

Hint: with passports, a 25-minute flight from Cleveland, and a lot of help from Destination Canada.

Once on Pelee Island, Ontario, participants heard a talk from Canadian sustainability expert and author Leor Rotchild. The setting overlooking the lake was purposeful to really bring home of the excursion's message of sustainability.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

What's New in Meetings and Trade Shows: Industry Growth Projected for 2024, a Standout Exhibitor at ASAE, New Orleans Convention Center Renovations, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Destination Canada launched a new marketing campaign at ASAE this year—with some unconventional twists. Read more below.

5 New Venues in Canada for Summer 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

The three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

8 New Venues in East Canada for Spring 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.

What's New in Meetings and Trade Shows: #GMID2024, Destination Canada's Convention Attraction Fund, SISO CEO Summit, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Canadian tourism and hospitality leaders—including Destination Canada President and CEO Marsha Walden, pictured fourth from left—celebrate the launch of Destination Canada's International Convention Attraction Fund.

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