Creative | BizBash

Connect Spring Marketplace Just Got Better.

Connect Spring Marketplace Just Got Better—Win Big at Wynn.

Experiential Marketing, Activations & Sponsorships

Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025

From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.

NYLON Nights: Fashion Edition

Event Design & Decor

17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature

These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.

Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Ocean City, MD: Stress-Free Planning with Exceptional Off-Season Value

Ocean City’s blend of exceptional service, diverse venue options, and seasonal incentives positions it as a premier destination for meetings and conventions.

Oc Mc Spring Meetings Today Sc Feb25 Article Photo 03

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

In this jam-packed roundup, we're spotlighting our favorite event moments from brands like Sports Illustrated, Uber, Pepsi, Verizon, Reese's, Smirnoff, Nike, Barstool Sports, and many more.

Shaq's Fun House

How This Event Elevates Women Behind the Scenes in Sports

The Sports Power Brunch, which takes place during Super Bowl week, returned for its sixth year.

'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.

What's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

The 251-room W Austin completed a multimillion-dollar transformation in January. The revitalization includes redesigned guest rooms and a new restaurant concept, Serenade American Brasserie (pictured), where chef de cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The hotel has more than 10,000 square feet of event space and is located next to the popular ACL Live music venue.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

Montréal's Long-Awaited Le 9e Is 100% Old-World Glam

After decades of lying dormant, this sleeping-beauty space revives local lore.

Le 9e - Centre Eaton de Montréal

Experiential Marketing, Activations & Sponsorships

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.

The door to the speakeasy resembled a fridge.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Event professionals praised the show's choreography, stage designs, and powerful messaging.

Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.

5 Experiential Event Trends for 2025

Forget the tired tactics of the past—attendees in 2025 crave experiences that deviate from the expected.

Experiential Event Trends by Interactive Entertainment Group

Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf

Find out how the buzzy new golf league is combining innovative tech and familiar indoor sporting event elements with a traditional golf match.

TGL matches take place at SoFi Center on the campus of Palm Beach State College.

Experiential Marketing, Activations & Sponsorships

Why Subway Hosted a Fancy Five-Course Meal

The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.

The event featured a formal dinner setting.

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