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Production & Strategy: Page 3

Experiential Marketing, Activations & Sponsorships
How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival
The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.
State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.
Event Production & Fabrication
Starry Night: Get a Peek Inside This New Celestial Installation in NYC
Creative director and production designer Ethan Tobman transformed Genesis House into a Korean night sky.
'In my creative dialogues with Genesis, we hunted for clues to unlock immersive storytelling authentic to Korean history and culture. I tend to look for visual inspiration in history and design first. When we came across the concept of Dongji—the longest night of the year—this seemed to humanize an experience of celebrating the changing quality of light outside to inspire how we might feel immersed by the experience inside the space,' Tobman said.
Event Production & Fabrication
Winners of BizBash's 12th Annual Event Experience Awards
You submitted, and our advisory board selected! Here are the winners of BizBash's 12th annual Event Experience Awards (EEAs).
Eea12 Winners Article Image 1
Experiential Marketing, Activations & Sponsorships
How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design
Blue hues, curated treatments, and a touch of tech turned a minimalist space into a hydration haven for PCA Skin.
One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.
Experiential Marketing, Activations & Sponsorships
‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye
Nothing gets BizBash in the holiday groove like a festive pop-up.
Somewhere Nowhere NYC's Winter Wonderland Party
Event Production & Fabrication
How Vulture Festival Created More Space for This Year's Popular Programming
The pop-culture-loving event took over nya EAST for two days and brought the brand's editorial voice to life.
One of the most popular events from this year's Vulture Festival was a conversation with Paris Hilton and Nicole Richie. The reality TV duo promoted their upcoming Peacock original series, Paris & Nicole: The Encore. Attendees were encouraged to dress in their favorite Paris-and-Nicole-Y2K-inspired attire.
Most Popular
Sports
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
Sports
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
Sports
How This Event Elevates Women Behind the Scenes in Sports
Industry Insiders
5 Experiential Event Trends for 2025
Experiential Marketing, Activations & Sponsorships
All This Mariah Carey Pop-Up Wants for Christmas Is You
The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”
Attendees can pose for photos with a life-size cutout of Carey at each location.
Event Production & Fabrication
Get the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day Parade
Rao’s Homemade is joining the annual festivities with its Pasta Knight float.
The “Pasta Knight” float concept will feature a knight in shining armor and a fire-breathing dragon (with, yes, real fire), complete with a medieval backdrop laced with pasta and sauce accents.
Opinion & Experts
Top Trending Stories on BizBash: November 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Google Cloud Generate, one of this year's most innovative meetings, featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement. See who else made the list here.
Experiential Marketing, Activations & Sponsorships
33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More
Here’s a look at some steal-worthy ideas we spotted in November 2024.
Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.
Brands & Event Pros
Call for Nominations: BizBash's 2025 40 Under 40
BizBash is highlighting the impressive industry leaders who have made an early mark on the meeting and event industry—before celebrating their 40th birthday.
Bb40u40 2025 Noms Open 880x496 Article Header
Event Production & Fabrication
Meet the Finalists for the 12th Annual BizBash Event Experience Awards
The 12th annual BizBash Event Experience Awards (EEAs) highlight the best in live, destination, hybrid, and virtual events—from gifting and catering to production and more.
Eea12 Finalists Article Image 3
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