Shannon ThalerSportsX Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing GameThe event was full of firsts for snowboarders and activating sponsors alike.February 4, 2025Experiential Marketing, Activations & SponsorshipsIs Experiential Retail the Next Big Thing?See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.January 28, 2025Experiential Marketing, Activations & SponsorshipsSee Inside Olivia Rodrigo’s Purple-Filled NYC Subway TakeoverThe pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.January 7, 2025SportsHow This NBA Team Is Using AI to Change the Game for Fan EngagementThe Detroit Pistons recently launched a replica of their home court, complete with locker rooms and a team store designed to open new opportunities for brand activations and fan loyalty.December 19, 2024MeetingsSee Inside ELX's Inaugural European Summit—Where 'Growth' Was Top of MindThe Event Leaders Exchange is an invitation-only community for global heads of events at the likes of Google and S&P Global. After two years of gathering in the U.S., the exclusive group spread its wings to Berlin.December 16, 2024Experiential Marketing, Activations & Sponsorships‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our EyeNothing gets BizBash in the holiday groove like a festive pop-up.December 4, 2024Event Production & FabricationHow This Car Company Used Experiential to Make a Comeback After a 44-Year HiatusVolkswagen Group’s Scout Motors celebrated its return to the U.S. market with an experiential-packed day in the hills of suburban Tennessee.November 19, 2024SportsSports Illustrated Shifts Into High Gear for Two Live Experiences at Austin's F1 Race WeekendThe media brand hosted Club SI during the day and Circuit Series come nightfall at the latest Formula 1 race in Austin, Texas.November 5, 2024New York10 New Venues in New York for Fall 2024 Meetings and EventsTake a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.October 16, 2024Event Production & FabricationThis 'Sleepy Hollow' Multisensory Experience Brings Pumpkin Patches and Fall Folklore to the Heart of NYCNew York-based creative studio MATTE created a 12,000-square-foot exhibition inspired by Washington Irving’s famous story, and it's popping up in Rockefeller Center Oct. 12 to Nov. 10.October 9, 2024Page 1 of 48Next PageTop StoriesEvent Design & Decor17 Stunning (and Unique) Ways Events Have Immersed Guests in NatureThese innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.Industry InsidersOcean City, MD: Stress-Free Planning with Exceptional Off-Season ValueSportsSuper Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand ActivationsSportsHow This Event Elevates Women Behind the Scenes in SportsGlobalWhat's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More
