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Event Tech & Virtual: Page 2

Event Tech & Virtual
Event Tech Check: New Tools for Networking, Staffing, Floor Plans, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Europalco, the largest provider of solutions for events and shows in southern Europe, created a tech-driven experience at the 36th Deloitte IRGAwards in Lisbon, Portugal. In addition to creating a 360-degree immersive environment that combined round screens and immersive audio, Europalco aimed to showcase the harmony between humans and machines via its state-of-the-art KUKA robot. The evening began with a performance where a KUKA robot played the piano alongside a human pianist.
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Disrupting the Status Quo With Event Tech Trends
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Strategy
The Macallan Marked 200 Years with a High-Tech, Multisensory Scotch Whisky Experience
The brand has launched an immersive experience that takes visitors on a multisensory journey through its rich history—complete with poetry, 3D projections, and, of course, Scotch whisky.
The experience launched at The Macallan Estate in Speyside, Scotland, in June and will remain open until summer 2025.
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Immersive Experiences Unveiled: Mastering the Future of Event Planning
Smart ways to design immersive events on any budget for lasting impact.
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Event Tech & Tools
Event Tech Check: Tech at the Olympics, Plus New Tools for Event Management, Ticket Sales, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
To kick off excitement for the return of the NBA Summer League, the National Basketball Players Association (NBPA) has debuted new immersive fan retail experiences. Continuing its partnership with AI company MeetKai—which developed the NBPA’s first-ever virtual retail space in the metaverse for NBA All-Star Weekend—the association has relaunched the AI-enabled digital twin of the NBPA’s famed bodega-style pop-up shop, the Brotherhood Deli, but with interactive games, exclusive collections for purchase, and improved platform capabilities such as enhanced chat features, new avatar reactions, and more.
Event Tech & Tools
This Event Prof Is on a Mission to Connect Experiential Freelancers with Top Brands and Agencies
BizBash sat down with Brad Jackson, the founder of Out Of Office, to learn how he turned his freelancing experience into an AI-driven platform.
How This Event Producer Turned His Freelancing Experience Into an AI-Driven Platform with the Help of LinkedIn and Thought Leadership
Most Popular
Sports
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
Sports
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
Sports
How This Event Elevates Women Behind the Scenes in Sports
Industry Insiders
5 Experiential Event Trends for 2025
Strategy
How This Corporate Keynote Took Over the Sphere's 160,000-Square-Foot LED Screen
Hewlett Packard Enterprise (HPE) hosted the first-ever corporate keynote at the Sphere in Las Vegas. Here, creative director Sami Saaud shares how the address—and its jaw-dropping visuals—came together.
Hewlett Packard Enterprise hosted Sphere's first-ever corporate keynote on June 18. The project integrated advanced motion graphics, videos, and visual storytelling, transforming HPE’s complex IT strategies into captivating visual and visceral experiences.
Experiential Marketing, Activations & Sponsorships
Fenty Beauty Has Returned to Roblox—Here’s Why That’s a Smart Marketing Move
The brand recently relaunched its experience on the gaming platform in conjunction with a new limited-edition product.
Fenty Beauty returned to Roblox to introduce a limited-edition product, a new shade of the Gloss Bomb Universal Lip Luminizer called Major Flex.
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Growth in the Era of AI-Assisted Events
The best events are rich with original content and varied human experiences.
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Event Tech & Tools
Event Tech Check: The Newest Tools for Floor Plans, Event Management, Video Creation, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
New Event Tech Tools for July 2024
Sponsored
Give Your Meetings Management Tech a Makeover with Eventcombo
The rise of venue and facilities management tools.
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Event Tech & Tools
Event Tech Check: Exciting New Tools for Attendee Engagement, Live Translation, Staffing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
During its May 13 benefit, Robin Hood—New York City’s largest poverty-fighting organization—honored its decadeslong effort to create a more utopian society with references to the dystopian plotline made famous in The Matrix. Guests were ushered into the event via a tunnel that displayed “digital rain” consisting of symbols representing Robin Hood’s work—a nod to similar coding in the 1999 film. See more: Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
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