Connect Spring Marketplace Just Got Better.

Connect Spring Marketplace Just Got Better—Win Big at Wynn.

Production & Strategy

Experiential Marketing, Activations & Sponsorships

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.

The door to the speakeasy resembled a fridge.

Experiential Marketing, Activations & Sponsorships

Why Subway Hosted a Fancy Five-Course Meal

The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.

The event featured a formal dinner setting.

Event Production & Fabrication

Grammys 2025: All the Event Moments We Loved This Year

The 67th Grammy Awards proved "the show must go on" in the wake of LA's wildfires. Here's a look at some standout moments from the weekend, which raised millions of dollars for victims and first responders.

Best New Artist winner Chappell Roan performed—and also used her acceptance speech to encourage labels and music industry executives to offer higher wages and healthcare to up-and-coming artists.

Event Production & Fabrication

Find Out How Daiya Let New Yorkers ‘Rent’ a Slice of Its New Pizza

The plant-based food company introduced its dairy-free pies with a clever activation inspired by old-school video rental stores.

Plant-based food company Daiya opened a one-day-only pop-up called Crustbuster in SoHo.

Opinion & Experts

The Case for Hosting Events in Los Angeles Right Now

Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.

As of press time, both the Palisades and Eaton fires were almost 100% contained.

Opinion & Experts

Top Trending Stories on BizBash: January 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

Experiential Marketing, Activations & Sponsorships

What’s In and What’s Out for Brand Experiences in 2025

Experiential marketing pros share key best practices—and what to leave behind—for designing successful activations this year.

Last year, CBS invited media, influencers, and fans to experience life as Colter Shaw—the protagonist of the series Tracker—with overnight events at scenic AutoCamp locations. Elevated influencer partnerships can help brands build more loyal communities.

Experiential Marketing, Activations & Sponsorships

Snow Business: Top Brand Activations From the 2025 Sundance Film Festival

This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.

Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.

Experiential Marketing, Activations & Sponsorships

26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More

Here’s a look at some steal-worthy ideas we spotted in January 2025.

In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.

Experiential Marketing, Activations & Sponsorships

Is Experiential Retail the Next Big Thing?

See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.

Tonja Hughes, a UX researcher who collaborated with Meta on this experience to develop strategies to optimize customer journeys, told BizBash the experience was about “educating people while they’re in shopping mode.” It was important to do so at a pop-up like this one because, “unfortunately, people don’t necessarily seek out education when they are looking on social media platforms,” Hughes said. Rather, “they’re just looking for, ‘What can I purchase?’”

Programming & Entertainment

Bringing a Drone Show to Your Next Event? Follow These Expert Tips

Here's how brands and event hosts can safely—and effectively—grab attention with a high-flying drone display.

For a 2023 event, Pixis Drones created a massive Pac-Man game in front of the Manhattan skyline using 750 drones. Watch a video here.

Event Production & Fabrication

22 Fresh Ideas to Elevate Your Anniversary Celebrations

Whether it’s your first or your 50th, these inspired ideas from the BizBash archives will help make your milestone events a standout success.

In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways

Page 1 of 705