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Experiential Marketing, Activations & Sponsorships

Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.
The door to the speakeasy resembled a fridge.
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.
The event featured a formal dinner setting.
Experiential Marketing, Activations & Sponsorships
What’s In and What’s Out for Brand Experiences in 2025
Experiential marketing pros share key best practices—and what to leave behind—for designing successful activations this year.
Last year, CBS invited media, influencers, and fans to experience life as Colter Shaw—the protagonist of the series Tracker—with overnight events at scenic AutoCamp locations. Elevated influencer partnerships can help brands build more loyal communities.
Experiential Marketing, Activations & Sponsorships
Snow Business: Top Brand Activations From the 2025 Sundance Film Festival
This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.
Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.
Experiential Marketing, Activations & Sponsorships
26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More
Here’s a look at some steal-worthy ideas we spotted in January 2025.
In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.
Experiential Marketing, Activations & Sponsorships
Is Experiential Retail the Next Big Thing?
See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.
Tonja Hughes, a UX researcher who collaborated with Meta on this experience to develop strategies to optimize customer journeys, told BizBash the experience was about “educating people while they’re in shopping mode.” It was important to do so at a pop-up like this one because, “unfortunately, people don’t necessarily seek out education when they are looking on social media platforms,” Hughes said. Rather, “they’re just looking for, ‘What can I purchase?’”
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Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
Sports
How This Event Elevates Women Behind the Scenes in Sports
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5 Experiential Event Trends for 2025
Experiential Marketing, Activations & Sponsorships
Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'
To promote the second season of the widely popular series, the streaming service hosted events around the world.
Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.
Experiential Marketing, Activations & Sponsorships
See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover
The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.
The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.
Experiential Marketing, Activations & Sponsorships
29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More
Here’s a look at some steal-worthy ideas we spotted in December 2024.
In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.
Experiential Marketing, Activations & Sponsorships
How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival
The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.
State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.
Experiential Marketing, Activations & Sponsorships
How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design
Blue hues, curated treatments, and a touch of tech turned a minimalist space into a hydration haven for PCA Skin.
One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.
Experiential Marketing, Activations & Sponsorships
‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye
Nothing gets BizBash in the holiday groove like a festive pop-up.
Somewhere Nowhere NYC's Winter Wonderland Party
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