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Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

In this jam-packed roundup, we're spotlighting our favorite event moments from brands like Sports Illustrated, Uber, Pepsi, Verizon, Reese's, Smirnoff, Nike, Barstool Sports, and many more.

Shaq's Fun House

How This Event Elevates Women Behind the Scenes in Sports

The Sports Power Brunch, which takes place during Super Bowl week, returned for its sixth year.

'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Event professionals praised the show's choreography, stage designs, and powerful messaging.

Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.

Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf

Find out how the buzzy new golf league is combining innovative tech and familiar indoor sporting event elements with a traditional golf match.

TGL matches take place at SoFi Center on the campus of Palm Beach State College.

BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations

In honor of the milestone BizBash is celebrating this year, we're looking back at some of our tentpole event coverage through the years.

2019 · Super Bowl LIII · Atlanta

X Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing Game

The event was full of firsts for snowboarders and activating sponsors alike.

Monster Energy executed a two-story space that played host to DJ sets and live podcasting sessions.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

How the College Football Playoff Won Over Fans at the 2025 National Championship Game

Brands like AT&T, Capital One, and ESPN and CFP organizers hosted a range of events, activities, and activations during this year's game in Atlanta.

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year

The telecom company’s inaugural Super Bowl FanFest aims to bring the energy of the big game to fans across the country.

Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

The broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

6 Sports Marketing Must-Know Trends for 2025

Explore the evolution of sports marketing in 2025, where traditional sponsorships are replaced by immersive experiences that connect fans directly with the game.

Sports Main Img

See How USAA Engaged Fans with High-Tech Elements at This Year’s Army-Navy Game

The financial services company celebrated its 15th year as the presenting sponsor with an upgraded fan activation.

The holographic uniform photo op featured a rotating uniform with the fan’s name.

How This NBA Team Is Using AI to Change the Game for Fan Engagement

The Detroit Pistons recently launched a replica of their home court, complete with locker rooms and a team store designed to open new opportunities for brand activations and fan loyalty.

Detroit Pistons World is billed as the first-ever digital twin arena created by the NBA's Detroit Pistons in partnership with MeetKai, a browser-based immersive AI platform. The experience features an exact virtual replica of the Michigan basketball team’s home court.

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