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Experiential Marketing, Activations & Sponsorships: Page 2

Experiential Marketing, Activations & Sponsorships
All This Mariah Carey Pop-Up Wants for Christmas Is You
The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”
Attendees can pose for photos with a life-size cutout of Carey at each location.
Experiential Marketing, Activations & Sponsorships
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Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.
Experiential Marketing, Activations & Sponsorships
This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History
Fans got a taste of Glow Recipe’s past, present, and future at this eclectic, night market-inspired celebration of skincare and Korean culture.
“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'
Experiential Marketing, Activations & Sponsorships
How Thrillist and Cheetos Turned This Escape Room Into a Cheesy, One-Handed Adventure
The playful activation invited fans to tackle quirky, real-life-inspired puzzles—with one hand “tied” by Cheetos dust.
In late October, Thrillist and Cheetos hosted a custom-made escape room at The Escape Game in Brooklyn.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Attendees at This Year’s Billboard Latin Music Week
The annual event celebrated its 35th anniversary in a new venue with three days filled with programming.
The 2024 edition of Billboard Latin Music Week took place at a new venue, The Fillmore Miami Beach at the Jackie Gleason Theater, which allowed organizers to expand tickets sales. Over 10,000 folks attended the event.
Experiential Marketing, Activations & Sponsorships
Fright Night: Peek Inside Peacock’s ‘Overnightmare’ Experience—If You Dare
The streaming platform and production company Blumhouse hosted an immersive horror movie experience that was a scary good time.
Guests were immersed into scary worlds inspired by Blumhouse-produced horror movies.
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Experiential Marketing, Activations & Sponsorships
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Origins' Youthtopia Activation
Experiential Marketing, Activations & Sponsorships
CBS’s Overnight Tracker Events Immerse Guests in the Main Character’s Rugged Lifestyle
The network invited media, influencers, and fans to experience life as the show's hero, Colter Shaw, with overnight events at scenic AutoCamp locations.
CBS hosted Tracker-inspired overnight experiences in Joshua Tree (pictured) and the Catskills.
Experiential Marketing, Activations & Sponsorships
See How ABC Brought Some ‘Big Deck Energy’ to Promote Its New Show
The network surprised shoppers and travelers with luxe upgrades to create buzz around Doctor Odyssey, which is set on a high-end cruise ship.
Branded bags were filled with water and snacks, as well as self-care items like sunscreen and personal fans.
Experiential Marketing, Activations & Sponsorships
See Inside This Year’s Colorful SEPHORiA Event in Atlanta
The retailer’s annual event moved to a new city in 2024 but still offered the same extensive programming and fun brand activations it’s known for.
Programming included master class sessions led by founders and experts.
Experiential Marketing, Activations & Sponsorships
FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show
The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."
To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'
Experiential Marketing, Activations & Sponsorships
In Plane Sight: See How These Airport Activations Engaged Travelers
Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.
The Macallan Colour Collection Pop-Up
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