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Opinion & Experts

Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
Top Trending Stories on BizBash: January 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Opinion & Experts
9 Top Event Trends to Look for in 2025
Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.
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Opinion & Experts
BizBash's 25 Most Popular Stories From 2024
This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.
Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.
Opinion & Experts
What Was Your Favorite BizBash Story You Wrote in 2024?
Our editors share the most memorable stories they worked on this year.
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Opinion & Experts
20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
Industry experts weighed in on what they hope to see in the event industry in 2025, from technological advancements to deeper human connections.
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Most Popular
Sports
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
Sports
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
Sports
How This Event Elevates Women Behind the Scenes in Sports
Industry Insiders
5 Experiential Event Trends for 2025
Opinion & Experts
Top Trending Stories on BizBash: November 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Google Cloud Generate, one of this year's most innovative meetings, featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement. See who else made the list here.
Opinion & Experts
Top Trending Stories on BizBash: October 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
ICYMI: BizBash dropped its annual roundup of corporate holiday party ideas. This year, we pulled inspiration from famous workplace TV shows. Looking for a Mad Men feel for your soiree? This gold starburst chandelier from DESIGNER8* evokes the popular trend of starburst designs of the 1950s and 1960s. See more: 13 Corporate Holiday Party Ideas Inspired by ‘Mad Men’
Opinion & Experts
Is Halloween Becoming the Event Industry’s Most Important Holiday?
As Halloween continues to grow in popularity, Thirteenth Floor Entertainment Group is helping lead the charge—showing why the holiday has become a cornerstone of the live events industry.
The 16th edition of the Los Angeles Haunted Hayride kicked off Sept. 20 and runs through Nov. 2 at Griffith Park. In addition to the hayride itself, the experience features haunted mazes, mini escape games, a seance show, a “Scary-Go-Round,” and more. New this year is Monáe Manor, a partnership with musician Janelle Monáe, which Stafford describes as 'exciting and a new direction for us.'
Opinion & Experts
Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
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Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
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