Sports Events

Sports Events

Breaking Down the 25-Brand, On-Campus Build at the 2023 Miami Open

Hard Rock Stadium played host to spectators and brands throughout the famed two-week tennis tournament, and an open-campus concept offered the slew of brands in attendance creative freedom.

Sports Events

‘Our Culture Is Always On Because the Internet Is Always On’: Barstool Sports CEO Talks Success, Sacrifice, and Events

Erika Ayers, the first CEO of Barstool Sports, sat down with BizBash to talk about the company’s hold on pop culture, its continued success—and how events fit into the bigger picture.

Sports Events

The 17 Events That Put ‘Super’ in Super Bowl LVII

For event profs, when it comes to the Super Bowl, it’s about more than just football. And BizBash gets it, so we’ve compiled the Big Game-centered bashes that made our starting lineup.

Sports Events

How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park

Universal CityWalk in Orlando was recently home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer.

Sports Events

Inside the Inaugural Sports Illustrated Golf Invitational

The famed American sports magazine teed off Big Game Weekend with its first-ever golf invitational. The $10,000-per-foursome affair featured a drone-drop shotgun start, play-to-win touchpoints, and more.

Sports Events

RCX Sports Talks The Pro Bowl’s Brand-New Format and Bringing Experiential to Everyone

Leadership at RCX Sports, a leading company behind the Pro Bowl Games, gives tips for building partnerships with big-name brands—and how they keep their experiences both inclusive and exclusive.

Most Popular

Sports

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Sports

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Experiential Marketing, Activations & Sponsorships

Why Subway Hosted a Fancy Five-Course Meal

Experiential Marketing, Activations & Sponsorships

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

Sports

How This Event Elevates Women Behind the Scenes in Sports

Industry Insiders

5 Experiential Event Trends for 2025

Sports Events

A Look at Michelob ULTRA’s Golf-Inspired Super Bowl LVII Marketing Strategy

Michelob ULTRA’s vice president of marketing discusses the brand’s multi-fold approach to game day, which includes ad spots, limited-edition products, and a live event.

Gifts & Swag

Tips for Creating a Memorable Gifting Experience—Courtesy of the College Football Playoff

Gifts for the Good Life returned to the College Football Playoff National Championship game for its sixth season, where it brought California cool and Hollywood glam to a VIP swag suite.

Sports Events

ESPN and Allstate Bring LA Glamor to Game Day for the College Football Playoff

Allstate’s Party at the Playoff event brought together celebrity athletes, ESPN talent, and other A-listers for an affair that oozed football and the allure of old LA.

Sports Events

US Open 2022: See Inside the Events and Activations That Made a Grand Slam

The 2022 US Open took place Aug. 29-Sept. 11, and BizBash is giving you a closer look at the off-court kickoff parties, activations, lounges, and more that hit aces.

Sports Events

5 Golf Simulator Experiences for Your Next Team-Building Event

Move over, putt-putt! Virtual golf venues have been popping up quickly, adding an innovative touch to a traditional team-building activity.

Sports Events

Formula One Miami Grand Prix: How TAG Heuer, Mercedes-Benz, PATRÓN Tequila, and Other Big-Name Brands Revved Up For Race Day

For the first time, the Formula One Grand Prix took place in Miami and was the centerpiece of splashy parties, pop-ups, and activations. Here, check out some of the weekend’s hottest happenings.

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