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Strategy

What Skills Do Event Professionals Need to Succeed in 2025?

For today's new hires, event industry leaders aren't just looking for hard skills and experience—they're emphasizing adaptability, curiosity, and a proactive approach to problem-solving.

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How to Choose the Right Moderator for Your Next Event

Finding the right moderator can make or break a panel discussion. Here’s where to find them—and the essential skills that set the best ones apart.

Journalists are often tapped as moderators. During Sundance 2024, for example, Audible’s Listening Lodge featured a celebrity-packed panel moderated by Variety’s senior entertainment writer, Angelique Jackson (left).

How This Event Vendor Handled 10 High-Profile Events—in Just One Week

Recently, AV tech company ShowPro did seven figures of business in one week. Here's how the team thrived under the pressure of what they like to call "Heaven Week."

ShowPro provided lights, sound, and video for this year's Vulture Festival, which took place Nov. 16-17 at nya EAST in Los Angeles. (Check out our full coverage of the festival here.)

How to Ease Election Week Tension at Meetings and Events

Events taking place during next week's hotly contested U.S. presidential election are focusing on productive conversations—and plenty of de-stressing moments.

The United States presidential election takes place on Tuesday, Nov. 5.

How Austin Hotels Are Preparing for the Convention Center's Closure Next Year

Instead of citywides, expect properties to tout campus-style "mini-wides"—similar to how the city's famous South by Southwest festival operates.

The AT&T Hotel and Conference Center is located on The University of Texas at Austin campus.

Meetings & Trade Shows

8 Clever Ways HubSpot Boosted Attendance at Its Annual Conference

From reimagined ticketing and strategic timing to interactive programming and big-name speakers, here’s how HubSpot ensures INBOUND remains a must-attend event in the marketing and sales world.

INBOUND 2024 took place Sept. 18-20 at the Boston Convention & Exhibition Center.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

How a Breakout Session at ASAE Turned Into a Border Crossing to Canada

Hint: with passports, a 25-minute flight from Cleveland, and a lot of help from Destination Canada.

Once on Pelee Island, Ontario, participants heard a talk from Canadian sustainability expert and author Leor Rotchild. The setting overlooking the lake was purposeful to really bring home of the excursion's message of sustainability.

How to Create a Strong Visual Identity for an Event

From logos to color palettes, here's how to design a visual identity that reinforces your brand and engages attendees.

What Are Your Tricks for Getting Event Attendees Interacting?

Here's how to make everyone—yes, even the introverts—feel connected at your next event.

At a 2019 meetup for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format

Keep Your Audience Engaged in a Distracted World

Not sure if your audience is retaining information and staying focused?

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7 Ways to Turn One-Time Event Guests Into Annual Attendees

What keeps an event attendee coming back year after year? We asked some experts to share their secrets to year-round engagement.

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ROI & ROE Strategies to Supercharge Your Event Value

Delve into expert tips for creating impactful experiences that impress both your audience and C-suite.

When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.

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